This study unleashes the most important issue of today’s era which is related to water, sanitationand hygiene facilities. This research describes the moderating role of Culture betweencommunication and consumer behavior in order to change the community mindset towardssanitation and hygiene. Some of the community members have knowledge and awareness about itbut still they don’t want to do something for their community. Majority of the people aredependent on government and other sectors. Therefore this research is conducted to see how thebehavior of the community can be changed to make them independent. This is a quantitativestudy in which questionnaire is adapted on Lickert Scale. This research is conducted in ruralareas of 3 districts of Punjab, Pakistan which are Layyah, Rahim Yar Khan and Vehari. In thisstudy sample size was 300 respondents in which both males and females are included.Demographics of the respondents are explained through figures. Then reliability of the data waschecked through Cronbach’s Alpha value of all variables. Inferential Statistics (regression,correlation and hierarchical regression) are applied with the help of SPSS software. To checkthe moderation effect, hierarchical regression is applied. The result of this study shows thatcommunication has strong influence of community behavior and it has direct relationship withtheir behavior change.