This is a literature based article emphasis on the women buying behavior. The Ghanaian womenwere taken an example to understand the buying behavior of the African woman, whichconstantly changing based on Economic freedom, and lifestyle. Women have empowered fordifferent sectors and women are an important contributor to the economy, which gives thefreedom of choice to take decision for their family and other necessary things in life. Moreover,women’s contribution has been significantly increased besides men's buying power which bringsa new era of women lifestyle and power of fulfilling their desires.