The purpose of this study is to investigate the impact of corporate branding on brand loyalty withthe mediating effect of emotional attachment in the luxury fashion market. Cross-sectional datawere collected from 132 customers who purchased luxury brands. Regression was used to testthe hypotheses of the framework developed for the study and correlation matrix used to see therelationship among the variables. Finding shows that functional and symbolic benefits havesignificant impact on brand loyalty, whereas other variables are found not to be significant. Thisstudy offers new empirical support for the proposition that corporate branding efforts have a role,thought limited, in building customer emotional attachment and loyalty towards luxury brands.As such, findings from this study can provide managers with a guide to managing their brandingstrategies so that customer emotional attachment and brand loyalty can be built in the most costeffectivemanner.