Nowadays, concerning the competitive atmosphere which governs the banks regardinge-services, using advertisement to introduce services has a significant role in inspiringand motivating customers in using products and services and consequently attracting them to use their e-services. In other words, if the banks wish to evaluate the efficiencyof their advertisement on the customers, they can perform better in future which is adistinctive competence for the banks. In this regard, there have been various researchesthroughout the country which merely investigated the effective factors in advertising orthe advertising facilities. The present study was conducted on the customers of thebranches of Melli Bank in west of Mazandaran province, aiming to answer whetheradvertisement has caused any improve in the customers’ attraction to use the branchesof Melli Bank e-services, such as mobile banking, telephone banking, internet banking,shopping centers’ POS (Point of Sale), and ATM (Automated Teller Machine), and ifthey are effective, the effect of which ones (television advertisement, radioadvertisement, catalogues and brochures, press or oral advertising) are moreconsiderable. The present research is an applied research which has gathered thequestionnaires regarding the feedbacks of the customers of the branches of Melli Bankin west of Mazandaran province using library sources, bank data and the viewpoints ofthe related experts. The SPSS and regression were used to analyze the options of thequestionnaires and to determine the effects of advertising elements and communicationmedia and ultimately the effect of advertising on the attraction of the customers to thee-banking services. Moreover, the communication media was investigated and the mostinfluential method of advertising was introduced. Finally, while the researchhypotheses were investigated, this study concludes with suggestions for furtherresearch.