It is said that the nation is often associated with language, as maker of its identity, since it is the most important instrument of socialization. Arabic is the language that is spoken by around one hundred and fifty million humans, and is used, one way or another, by nearly one billion and a half Muslims all over the world, and it has evolved since the seventh century, when it became the official language of the Islamic state. Although Arabic, with its rich literary heritage and universality, has gained a high stand in the world’s intellectual works for a considerably long period of time in the history, it is losing that ground to other languages, not only internationally, but even inside the boundaries of the Arab world. And that is clear in different aspects of the Arabs daily life. The expression “Arabic” may refer either to literary Arabic or to the many spoken varieties of Arabic. Arabs tend to view the latter as dialects of the former, and consider literary Arabic as the standard language. “Colloquial” or “dialectal” Arabic refers to the many national or regional dialects/languages derived from Classical Arabic, spoken daily across different countries and regions all over the Arab world. For many, the use of “Colloquial” or “dialectal” Arabic, is a step towards more disunity in the Arab world. The paper argues that, all nations in the world work very hard to preserve their languages as the main factor in the process of preserving the national heritage of such nation. The worrying part of the story is that, we in the Arab world, are doing very little to strengthen the use of the Arabic language in our institutes, in both private and public sectors, that includes the media institutes, especially in the radio stations and Seattleites T.V. companies. The main question that the paper is discussing is: the role that is played by of national radio satiations and satellite companies as tools of strengthening or weakening the Arabic language, particularly the literary Arabic. Especially when we consider this huge wave of Mexican, South American, and Turkish production, and the use of the Arabic colloquial. That should lead us to the other point which is: how can we use television and radio in order to revive, strengthen and serve the Arabic language?